[ Market ] Benefits of expanding into new markets

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Whether you’re a large enterprise, small or midsize business (SMB), your operation’s underlying goal is to grow. But maintaining business growth without pushing boundaries is impossible—it’s more likely to lead to stagnation than an increased consumer base.

As brands expand in a digitized global economy, a foreign market represents a limitless growth opportunity as well as potential gaps in products and services. 

So, why should you look to expand to new markets, and what are the benefits?